The Greenlight Movement

A movement towards poverty eradication in South Africa

The Greenlight Movement is a collaborative group of non-profits and businesses who use the Stoplight tool to measure, understand and evidence their social impact. ‘Stoplight’ is an approach that helps people progress out of poverty by empowering them to understand and map their own choices. It encourages households and employees to participate and own their journeys to a better quality of life, and at the same time, allows organisations delivering support to articulate the progress of social impact against their programme objectives.

It has opened our eyes to what is really happening in the community. Once you know this, you can really start helping the people … and we’ve now noticed a lot of things we’ve never known about our community”
Chery Abrahams, PS Facilitator, Learning In Reach

“We have no idea what goes on in people’s lives …and we had no way of finding this out until we came across the Stoplight tool. Up till then, there had been a lot of assumptions made about people’s lives. At the end of each (survey) session, it seemed really positive and empowering … more of a celebration than anything else. It’s changed the way we see each other. You can feel the difference when you walk into a store that has had Love My Journey (Stoplight) and one that hasn’t. The energy is different. They become accountable to each other. It’s changed the dynamic
– Kate Marais, CSI Manager, Food Lover’s Market

“The Stoplight acts as a mirror to those issues discussed in our Life Skills sessions … being reflected and played back to our beneficiaries in real life. We are excited to understand what individual poverty looks like … and at family level … to see those shifts as we teach people to become economically active, but focusing strongly on healing”
– Aleks Jablonska, Project Manager, Learn to Earn

“People are actually using Stoplight results in their day to day lives. Individuals have taken much more ownership of their lives. They are making plans and changing what they don’t like
–  Funeka Plaatjie-Njobeni, independent coach

“This last financial year, when we had to do our annual financial report, it was the easiest annual report we’ve ever done, because we had so much data. When you can quote that the women on your programme are taking home (amount), that’s music to your donors ears … you can extract data quickly in real statistical terms and be able to present that to any interested party”
– Tracey Chambers, CEO, The Clothing Bank

Poverty Stoplight word cloud

Listen Up!

We welcome 2020 with open eyes. To do the work that must be done, we need cool heads and warm hearts. Let’s encourage voices to be heard and actions to be courageous.

“Impact throws an anchor into the future, that then creates hope and activates our core muscles for future efforts” – Richard Saner, Westlake United Church Trust (WUCT)

Our Members

The Clothing Bank

Habitat For Humanity

Beautiful Gate

Shonaquip and Uhambo Foundation

Drakenstein Foundation

Learn to Earn

Container World


Food Lover’s Market

Westlake United Church Trust

Izulu Orphan Projects

Sappi Southern Africa Ltd

Township Patterns

Belgotex Floorcoverings (Pty) Ltd

Ranyaka Community Investment Managers

Jewels of Hope

The WDB Trust

Afrika Tikkun

Learning In Reach

Fair Trade Trust

TLP Services

uThungulu Community Foundation

Seed of Hope

Pinotage Youth Development Academy

Allan Gray Orbis Foundation Endowment

Fix Forward

African Beekeeper Trust

Sinapi Biomedical (Pty) Ltd

Domino Foundation

Fisantekraal Centre for Development

gold Youth Development Agency (gold-youth)

Black Umbrellas

Africa Co-operative Action Trust (ACAT)

Africa Foundation



Rural Development Support Programme



Inuka Fine Fragrances (Pty) Ltd

Oasis Association

PET Recycling Company NPC (PETCO)

Junior Achievement SA

Kouga Wind Farm RF Pty Ltd

O Grace Land

MES (Mould Empower Serve)

The Philile Foundation

The Craft and Design Institute

Uviwe Child & Youth Services

Clothes To Good

Siyakholwa Development Foundation

Inoxico Pty Ltd

Wildlands Conservation Trust

Siyaloba Training Academy

National Youth Development Outreach

Project Gateway

Ethembeni HIV/AIDS Ministry

GenderCC Southern Africa – Women for Climate Justice

Lucha Lunako (Simanye)

Boost Africa Foundation


“The Poverty Stoplight tool has been introduced nationally to all branches of TCB and it has exceeded all expectations. We are delighted. We now do home visits with each family (during the recruitment phase) and have integrated this tool into our programme. We have seen significant changes in the way families are taking responsibility for their own journeys out of poverty and are encouraged by the results we are observing.”

CEO, The Clothing Bank

“When TCB came to do the Poverty Stoplight, it was good because my 18-year-old daughter was there to answer some questions, and it helped her to feel part of it. My business is doing well and I am achieving my goals that I set in coaching when we looked at my Stoplight colours.”

Unemployed Mother on The Clothing Bank programme

“Poverty Stoplight provides us with a roadmap on how to engage further with focused inputs and priorities. By understanding our clients better - their poverty situation, their real needs - we are able to design and use our programmes in such a way that we optimise impact and assist our clients in eradicating poverty from their lives.”

Business Builder Programme Manager, The Business Place, Phillipi