The Greenlight Movement
There is a growing movement of organisations who recognise that in order to move the needle of transformation, a joint effort is required by those seeking to reach a better quality of life and the organisations that support them in their efforts. The approach they are using to assist them in their efforts is called the Greenlight approach and it measures aspects of multi-dimensional insufficiency (such as poverty) in the households of the beneficiaries, clients, colleagues, and employees whom they serve and work with so that they can target, prioritise and develop initiatives that speak to real needs and true social impact. It’s also an opportunity to collaborate and share information on what’s working on the ground.
The Greenlight Movement is supported by the Greenlight Office.
Watch the wrap-up video from the 2023 Greenlight Conference in Cape Town.

The Greenlight Office (TGO) is a secondary support organisation in the social development sector, serving as a learning partner that assists organisations to measure, understand, evidence, and articulate their social impact. As a non-profit company with PBO registration, TGO works with non-profits, social enterprises, and businesses to drive data-driven, measurable impact in social development.
Our purpose is to assist families and organisations to understand the root causes of the poverty mindset using data and insights, and to create a community of practice that supports the development of effective programmes that eradicate the poverty mindset in its multiple forms.
We hold space for the Greenlight Movement, a group of organisations unafraid to look in the mirror, asking questions about their social impact.

It is our ambition to:

Raise interest and awareness
within organisations about the importance of people being engaged in their own upliftment and to participate and own their journeys to a better quality of life.

Provide a tech platform
for measuring social impact that is easy to use by the Greenlight Movement, collects both quantitative and qualitative data, and delivers quality reporting.

Catalyse a paradigm shift
towards people-centred development and measurement, using insights surfaced from both quantitative and qualitative data. Information is power and data should be used to inform decision-making.
A little bit more about The Greenlight Office …

Laura Bergh
Chief Enabler
info@greenlightoffice.org.za

Heather Jooste
Data Analyst for Social Impact
data@greenlightoffice.org.za

Tina Mason
Operations Maestro
ops@greenlightoffice.org.za

Kate Bain
Tech and Platform Support
comms@greenlightoffice.org.za

Michelle Smith
Training Ambassador
training@greenlightoffice.org.za

Frans Nkhoke
Accounts & Relationship Manager
members@greenlightoffice.org.za
The Greenlight Office will provide the following support and service to its members:
- Methodology and metrics, as developed and localised for the South African and African context.
- Induction training on the Greenlight methodology and metrics.
- List of facilitators trained to work with the Greenlight approach.
- Online technology platform.
- Data and information shared via the Greenlight Movement website.
- Forums, webinars, and conferences that meet to discuss learnings and insights, and to collaborate.
- Access to the referral pathways via the national Greenlight network.
The benefits of the Greenlight Movement and Forum include:
- A collaboration space for organisations working to develop agency, independence, and dignity in Africa.
- Enabling organisations to measure social impact against a common framework.
- Aggregation of data that offers a better perspective of the real issues at hand.
- The more policy-relevant information there is available, the better equipped policy-makers will be to reduce poverty and other societal ills.
- Referral pathways that will ultimately inform stakeholders of priority areas for engagement.
- The establishment of a community of practice.
- Enabling organisations to collectively engage in the evolution of a metric that is gaining traction in Africa.
The Greenlight Office is committed to being:
- An advocate for the role of people who are socio-economically disadvantaged in taking control of their own lives
- Supportive of people-driven development
- Pro-choice, i.e. non-judgmental of the end-clients’ choices (the beneficiaries we all serve)
- Enabling and catalytic
- Unbiased to and independent of members’ programmes
- Transparent and driven by value-add
Registration details
Name: The Greenlight Office NPC
Reg number: 2016/469745/08
PBO number: 930071661
Directors
Tracey Chambers – CEO and Co-Founder: Taking Care of Business and GROW Educare Centres
Gary Shearer – Independent Philanthropy Professional, The Saville Foundation
Laura Bergh – Chief Enabler for The Greenlight Office, and Independent Professional for Sustainability Leadership and Research
The Greenlight Office is funded by The Saville Foundation, Allan & Gill Gray Foundation, and Rising Tide Foundation, who are all actively participating in this initiative.
The social methodology Plano de Acao Familiar (The Family Action Plan), a pioneer in the world in intersectorial work to combat poverty, was developed by Vera Cordeiro, a Brazilian social entrepreneur and physician, and her team from Saúde Criança (now Instituto Dara). She is founder and chairwoman of the Dara Institute and is an Ashoka Fellow, Skoll Foundation recipient, Schwab Foundation social entrepreneur, Avina leader, and Ashoka World Council member.
This social methodology is continuously improved with the support of several international organizations, together with national and international companies, including McKinsey Company. This work has transformed the lives of thousands in Brazil and around the world for over 30 years.
This work was taken on by Martin Burt of Fundacion Paraguaya who innovated it into the Poverty Stoplight approach and started to expand it to other countries. Martin is a Paraguayan social entrepreneur, author, and former mayor of Asunción in Paraguay.
The methodology was brought to South Africa in 2014 by Tracey Chambers, co-founder of The Clothing Bank, The Appliance Bank, and Grow ECD. She is an award-winning Schwab Foundation social entrepreneur and an Ashoka fellow.
In 2014, together with Laura Bergh, The Clothing Bank (an already highly successful social enterprise) customised and localised the accompanying metric for a South African context and integrated the approach into their development cycle. They built a new change framework that informed the organisation on the way forward, with huge success. The Clothing Bank, being wholly committed to this approach, wanted to share their experience with other non-profits, social enterprises and interested parties in order to transfer knowledge and replicate success across South Africa. They incubated The Poverty Stoplight Office (SA) from 2014-2017, which was then spun off as a separate legal entity in November 2016. In July 2019, the company name was changed to The Greenlight Office and it now runs as an independent non-profit company (NPC) using the Greenlight approach.