The Greenlight Movement

A movement towards poverty eradication in South Africa

The Greenlight Movement is a collaborative group of non-profits and businesses who use the Stoplight tool to measure, understand and evidence their social impact. ‘Stoplight’ is an approach that helps people progress out of poverty by empowering them to understand and map their own choices. It encourages households and employees to participate and own their journeys to a better quality of life, and at the same time, allows organisations delivering support to articulate the progress of social impact against their programme objectives.

It has opened our eyes to what is really happening in the community. Once you know this, you can really start helping the people … and we’ve now noticed a lot of things we’ve never known about our community”
Chery Abrahams, PS Facilitator, Learning In Reach

“We have no idea what goes on in people’s lives …and we had no way of finding this out until we came across the Stoplight tool. Up till then, there had been a lot of assumptions made about people’s lives. At the end of each (survey) session, it seemed really positive and empowering … more of a celebration than anything else. It’s changed the way we see each other. You can feel the difference when you walk into a store that has had Love My Journey (Stoplight) and one that hasn’t. The energy is different. They become accountable to each other. It’s changed the dynamic
– Kate Marais, CSI Manager, Food Lover’s Market

“The Stoplight acts as a mirror to those issues discussed in our Life Skills sessions … being reflected and played back to our beneficiaries in real life. We are excited to understand what individual poverty looks like … and at family level … to see those shifts as we teach people to become economically active, but focusing strongly on healing”
– Aleks Jablonska, Project Manager, Learn to Earn

“People are actually using Stoplight results in their day to day lives. Individuals have taken much more ownership of their lives. They are making plans and changing what they don’t like
–  Funeka Plaatjie-Njobeni, independent coach

“This last financial year, when we had to do our annual financial report, it was the easiest annual report we’ve ever done, because we had so much data. When you can quote that the women on your programme are taking home (amount), that’s music to your donors ears … you can extract data quickly in real statistical terms and be able to present that to any interested party”
– Tracey Chambers, CEO, The Clothing Bank

Listen Up!

We welcome 2020 with open eyes. To do the work that must be done, we need cool heads and warm hearts. Let’s encourage voices to be heard and actions to be courageous.

“Impact throws an anchor into the future, that then creates hope and activates our core muscles for future efforts” – Richard Saner, Westlake United Church Trust (WUCT)

Our Members

Non profits and social enterprises

The Clothing Bank Habitat For Humanity Beautiful Gate   Shonaquip and Uhambo Foundation Drakenstein Foundation Learn to Earn DevCom Westlake United Church Trust Izulu Orphan Projects Township Patterns Ranyaka Community Investment Managers Jewels of Hope The WDB Trust Afrika Tikkun Learning In Reach Fair Trade Trust TLP Services uThungulu Community Foundation Seed of Hope Pinotage Youth Development Academy Allan Gray Orbis Foundation Endowment Fix Forward African Beekeeper Trust Domino Foundation Fisantekraal Centre for Development gold Youth Development Agency (gold-youth) Black Umbrellas Africa Co-operative Action Trust (ACAT) Africa Foundation TechnoServe Harambee Rural Development Support Programme Mosiamise SaveAct Oasis Association PET Recycling Company NPC (PETCO) Junior Achievement SA O Grace Land MES (Mould Empower Serve) The Craft and Design Institute Uviwe Child & Youth Services Clothes To Good Siyakholwa Development Foundation Wildlands Conservation Trust Siyaloba Training Academy National Youth Development Outreach Project Gateway Ethembeni HIV/AIDS Ministry GenderCC Southern Africa – Women for Climate Justice Lucha Lunako (Simanye) Boost Africa Foundation i4WATER Think Twice Botshabelo  NOAH Phakamani Foundation


Container World Food Lover’s Market Sappi Southern Africa Ltd Belgotex Floorcoverings (Pty) Ltd Bowler Plastics  Sinapi Biomedical (Pty) Ltd  Inuka Fine Fragrances (Pty) Ltd Kouga Wind Farm RF Pty Ltd  Zutari